The Illustration & Design World of Zach Johnsen


I am co-founder of the NY/CA based tshirt and apparel company, Tank Theory. I acted as the main designer, art director and overall aesthetic motivator behind the brand from its' inception in 2001 until the spring of 2009.  The work below consists of the art, design and creative direction that I put into the brand over the course of that 8 years.





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SPRING 07 - SIDESHOWTshirt design, print design, conceptual direction, street team, and art direction for the spring 2007 season, Sideshow. Although graphically abrasive, this season was one of the most fun to work on.  I wanted to take the garish circus poster style and apply it to my all out graphic assault on the media, TV culture, consumerism, freakshows (the circus itself of course), and even the streets themselves.
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